Industry Interaction Conference held on Business Excellence in Digital Economy

paritosh basu, nmims, conference,

The 2nd NMIMS Business School – Industry Interaction Conference was held on February 22 and 23, 2017 on ‘Business Excellence in Digital Economy’. Distinguished thought leaders of professional eminence from industry and academia addressed delegates from across industry sectors and students. KPMG was the knowledge partner.

Dr. Rajan Saxena, Vice Chancellor of the NMIMS University, Akhil Bansal, Dy CEO KPMG, Rene Van dar Laan from SAS, Arun Narayan of Titan Industries, and Madhivanan B. of ICICI Bank deliberated upon the theme during inauguration. They shared views, insights and predictive thoughts about transformation, paradigm shift and shape of the evolving digital economy in India.

Harish Chatterjee of Raymonds in his keynote spoke on how digitisation is positively impacting and speeding up operations with quality. He emphasised on cost savings by digitally enabled processes. Dr. Bala K. and Dr. Gaythri S. presented research findings on ‘The emerging world order of economy – Promises and challenges’. Operations Leadership Forum discussions were conducted by Prof. Seema Mahajan with young leaders from family businesses and first generation entrepreneurs. They analysed how digitally inflicted disruptions initially posed challenges to traditional family enterprises and SMEs, and currently how the same provides enormous opportunities by revolutionising their approach.

‘Marketing management excellence in new world order of digital economy’ was the subtheme for the next segment. Mr. Sreekant L. from Google in his keynote analysed how to understand what all the millennials want, the best medium to reach them and fundamentals to discover their micro moments. Dr. Moutusy Maity of IIM Lucknow quoting her research findings discussed how marketing channels’ interfaces might make or break the marketers. She cautioned about risks in using mobile interface and monetising individuals to networks of individuals.

Two students then engaged them in a dialogue on marketing career in 2017-27. A white paper on future of digital marketing was presented by two students. The day was concluded with deliberations by marketing leadership forum on ‘Reconciling development in marketing with the new age consumers’. Opportunities, risks and challenges in digital economy were discussed.

The first session of day 2 was on ‘Business economics and finance – CFOs’ challenges in digital economy’. It started with Dr. A Vasudevan, Ex ED of RBI, painting a picture of micro perspectives of digital economy post demonetization. Ashu Suyash, CEO CRISIL, dealt with the macro perspectives of opportunities and challenges in the evolving scenario. Ajay Kaul of Mahindra Group brought out what and how latest technology can help CFOs in dealing with risks of change management and converting challenges into opportunities. The CFOs’ forum was then conducted by Dr. Mayank Johsipura. Eminent finance professionals shared thoughts on how CFOs can make best use of challenges to improve bottom line through better decision management using digitization as the weapon.

People Management segment started with a keynote speech from Vidhu Sharma of DieBold Nixdort on the new world order and people agenda. In his plenary speech, Deepak Dongre of OmniActive dealt with workgroup diversity in digital economy. P. Sadarjoshi of Oracle presented from his research multiple aspects of people analytics and provided directional guidance that people managers should follow. Dr. Veena Vohra then conducted the Peoples’ Management Forum on leadership challenges in new age digital economy.

The valedictory address was delivered by the eminent economist and academician Dr. Suman Mukerjee. He shared words of wisdom on various aspects the earlier speakers dealt with. The conference ended with words of directional guidance for the new paradigm of emerging world order from Dr. Rajan Saxena. Dr. Paritosh Basu, conference chairperson, expressed his words of gratitude and thanked the speakers, delegates and  everyone but for whose contributions the conference would not have been successful.