Time to ‘Design’ your own career

nmims, design, b.des,

‘Design’ programs offer learning, creativity, excitement and remuneration

With the advent of new technology and increased sharing of knowledge, the Indian education sector has evolved in the past decade. But what needs to be changed is the mindset of parents towards career opportunities for their kids. Even today, there exists a section of parents who prefer their children take the traditional route for professional success. Fundamentally, every parent should introspect if it is fair to compel their child to take up a particular stream or rather should it be left to the child to think through the options of higher studies which he/she would like to pursue. There are creative minds in this mix that are looking for options that can give exposure to their creativity and at the same time ensure a satisfactory career. One should have a forward looking perspective when it comes to choosing a career option. Today, there are career options available that can lead to work enjoyment and financial growth. One such option for the next gen students is – A career in ‘Design’.

Importance of Design as a subject

Design has evolved from branding, products, fashion, technology and service to solutions that combine all of them. In India, a designer was never given his due credit, however with the advent of start-ups, the demand for professional designers have spiked up considerably. Even Indian public sector is looking for better designers. The achievement of Mr. Udaya Kumar Dharmalingam in July 2010, whose design of the Indian rupee became the official symbol of our currency, is a perfect example of how the field of design is gaining significance and appreciation. The Indian government’s thrust on ‘Design’ as a subject can be seen on the focus towards design-led manufacturing rather than assembly-led manufacturing in the ‘Make in India’ campaign. Even our Honorable Prime Minister, Shri. Narendra Modi acknowledged that the talent of our youth must be utilized and applied to designing in India at the Digital India launch.

B.Des, nmims, school of design

Design – A futuristic study

Most of the professions that are in demand today were unheard of a decade ago. The same will be the case when we pass on to the next decade. Several fields that are not on the horizon today might take precedence over existing ones. Innovation was and will be the key towards a successful economic growth. The study of ‘Design’ will play a vital role in shaping the innovative minds of tomorrow. In order to prepare students for addressing complex challenges in the future, institutes have developed outcome oriented curriculum that offer both practical and theoretical knowledge. Few Design schools are offering industry interface opportunities and include ‘Technology and Business Management’ as main modules, as it has become essential with the changing dynamics globally. The focus on design thinking process to humanize technology leading to holistic development of a student is a newer addition to the Design curriculum. Design programs have devised their modules in a manner that it is engaging and connects with the innovative minds of the students. A flexible framework is devised to create a student-centered learning mechanism in order to harness the potential of a student.

b.des, school of design, nmims

Design – connects all professions

The field of design is relevant and co-relates with many fields that are on the rise today. It is finding application in the fields of information technology, hospitality, healthcare, education, tourism. Design, with the inflow of technology is interwoven in our daily lives. The layout of cities, suburbs, villages, the network of aircrafts, trains, buses, logistics, plants, machinery, etc. have to be designed for the smooth functioning of an economy. With increasing aspiration for better alternatives, the design field envisages a huge demand. Study of Design enhances and encompasses fields such as science, arts, engineering and commerce.

Potential ahead

As per the report ‘The Future of Design education in India’ published by The British Council and India Design Council, at the India-UK Tech Summit in November 2016, Design in India has matured over the years and is booming. By 2020, the potential market for design in India is expected to be INR 188.32 billion (GBP 1.43 billion).  Only a fifth of the design market is currently tapped. The number of design institutes has considerably grown to over 70 in 2016 from a handful in 2010. With improved demographics, openness towards alternate careers, better employment opportunities and increased affordability of higher education, the number of design aspirants is increasing every year. The number of designers required by 2020 in industrial, graphic, communication, packaging and other design domains will be 62,000, provided the design potential is fully realized. Currently there are approximately 7,000 qualified designers in the country and approximately 5,000 students in design education. The Government of India has offered increased support for design education by announcing and implementing initiatives such as new national institutes of design, design innovation centers, etc.

B.Des, nmims, school of design

Indian companies – startups, real estate players, film production companies, fashion industry, etc. all are looking for designers who can create designs that are at par with international standards. Not only in India, but also internationally, there is a huge demand for professionally run design companies, as well as professionally trained designers.

Future is ever evolving due to continuous change in society and innovations in technology. It is imperative for today’s generation to take decisions that can help them manage unfamiliar situations with confidence. Today’s youth is the workforce for tomorrow. They are the decision makers and leaders of the future. The study in the field of Design would empower and help them to create better solutions to the pressing needs in all other fields – be it tourism, hospitality or healthcare. Opting for study in ‘Design’ will prepare a student to imbibe the skill sets required for better career growth and shall help in navigating through the complex requirement of the world successfully.

When creativity is coupled with better domain knowledge, success is bound to follow. Hence, the mindset of parents in our country needs to change when it comes to courses like Design. If a career option that enhances the skills of a student, gives them the freedom to become an important part of the changing landscape and offers them a great career potential, then encouraging them would boost their confidence further. Students today want to create their own trend, follow their own interests and design their own careers. Gear up to lead with ‘Design’!