Social Responsibility during Lockdown by NMIMS Alumni


SVKM’s NMIMS is proud of Ms. Jyotika Bhatia, an Alumnus (Batch of 2008-11) of Part Time MBA in Social  Entrepreneurship who is a Trustee and CEO of Srujna Charitable Trust. Ms. Jyotika and her team to Srujna contributing a worthy to the society during this pandemic situation. The COVID-19 pandemic has upended the lives of many all over the world and India too has been deeply affected. Social distancing and hygiene have been the need of the hour. Srujna, understands the fact that now we all are in the same phase. The situation is more miserable for women artisans’ whose income generation has been affected severely due to the lockdown. Hence it has become difficult for them to manage and fulfil their essential needs.





Many of Srujna`s beneficiaries especially those who are living in the rural Maharashtra and semi-urban areas are facing enormous problems because of less availability of essential goods and no transportation in this complete lock-down period. To onslaught the situation, Srujna has been distributing ration kits and cooked foods across India. It has served 5829 families till date courtesy our supporters. Along with Mumbai and Mumbai suburbs, Srujna is able to serve in rural areas like Tetwali, Murbad and the cities like Delhi, Jaipur and Siliguri with the help of the local leaders.

To address the issue effectively, Srujna seeks more of your support and cooperation. It targets to reach out to the maximum number of woman artisans to keep them out from this plight.

Srujna at a glance:


To provide skills and knowledge to disadvantaged women through training and workshops, to transform them into independent, confident and contributing members of their families and communities.


A world where every woman has the resources and the abilities to live a meaningful life.


o Be Transparent & Accountable

o Be Impact First

o Be Professional

o Be Resourceful and effective

Srujna is one of its kind platforms that provides work and earning opportunities to the disadvantaged women through exhibitions, tie-ups with designers and corporates, live counters and market linkages where they sell their handcrafted products. The product range includes textile products, food products, paper products, bamboo products, and ceramic products. It also supports them backend by building their capacities through training and workshops.