NMIMS students launch India’s first Gen-Z skincare brand – FABBEU


Mumbai, January 06, 2022: India’s first Gen-Z skincare brand, provides its products to customers based on their skin types. Launched last week in Mumbai, the brand uses AI technology to analyse the correct skin type of customers.

Necessity is the mother of invention. A phrase put into effect by two siblings from Mumbai – Ankiit Khemka and Bhavana Khemka. FABBEU makes sure that the customers get their skin types assessed within a few minutes to obtain skin care products that best suit them. The company allows visitors to get free skin test reports on its official website – (https://fabbeu.com)

FABBEU, an acronym for “Fabulous You”, is founded by Ankiit Khemka, a current MBA student at NMIMS and Bhavana Khemka, a B. Pharma student at NMIMS- two young siblings from Mumbai. They got support in their start-up & this created a success story for the an idea to execution.

“I see a rise in the entrepreneurial mindset of youngsters, which is heartening and the proof of the fact is that a robust start-up ecosystem is now present in India with adequate Government support. Out of hundreds of ideas that we are approached with every year, only about 10-12 are viable” said Dr. Ajitabh Ambastha, Associate Professor, Technology Management at NMIMS Mukesh Patel School of Technology Management & Engineering.

FABBEU has been incubated by Atal Incubation Centre (AIC) NMIMS, Mumbai, with big support from Harshal Shah, CEO of AIC NMIMS & team which go through a five-stage filtration process. The first phase is “Empathising with relevant Stakeholders”, where the potential entrepreneur comes with an idea after he or she feels that there is a need of the same in the market. The second phase is properly “defining the idea” where the founder explains what he has in mind and presents a clear working definition of the same. The third stage is “ideation” where the idea takes shape with inputs of experts using various tools like brainstorming, six thinking hats and the likes.  In the fourth stage, a “prototype of the product” is developed and the fifth stage “testing” of a low fidelity model is done. Then for full scale product development is done depending on the success of the above 5 stages and finally, the product is launched.

When Ankitt and Bhavana approached me, the first two things I found striking in them was their passion and conviction about a Gen-Z dedicated range of skin care products that is recommended on AI based assessment. Not only is there a need for such a product, but it resonates with the generation. After the five-stage filtration process, I am proud to say that these young entrepreneurs have a disruptive product at hand making them future ready entrepreneurs” beamed Prof Dr. Ajitabh Ambastha, Associate Professor, Technology Management at NMIMS

The foundation of their venture was laid when they could not find skincare products that matched their skin types. On realizing that most of the country’s youth face similar issues, the young duo decided to make Gen-Z skincare easier and more efficient by launching FABBEU and providing dermatologist-tested skincare products to the customers.

Based on their specific skin types, FABBEU provides its customers with a range of skincare products, including Bluelight Protection Cream, Day Cream, and Facewash. It allows the customers to get their skin analyzed and place orders on their official website.

Ankiit Khemka, the co-founder and COO of FABBEU, believes that technology plays a significant role in fulfilling the needs of the Gen-Z audience in the age of digitization. He says, “Technology is at the heart of this generation and is required to bring about changes that matter. After spending several months researching and trying different ingredients on our own skins, we have been successful in developing skincare products that suit different skin types. We believe that the use of an AI-based skin analyzer would cater to the specific skincare needs of the Gen-Z audience.”

“We have prioritized the safety of our customers while providing them with skincare products. All our products are developed using the best possible formulations that are effective yet safe on the skin of the users,” adds Bhavana Khemka, FABBEU’s co-founder.

Accredited by Startup India, FABBEU plans to make its products available on Amazon, Flipkart, and Nykaa soon. To know more about the brand and its products, visit its official Instagram page (@fabbeu_india).

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