The School of Branding & Advertising (SoBA) at SVKM’s NMIMS welcomed its incoming batch through Deeksharambh 2026, marking the beginning of a transformative journey in branding, advertising, creativity, and innovation.
The programme commenced with the traditional Lamp Lighting Ceremony, symbolising knowledge, inspiration, and new beginnings. The event brought together leading industry professionals, academic leaders, faculty members, and students to celebrate the start of an exciting academic journey.
The event featured an inspiring keynote address by Mr. Nirvik Singh, Chairman, Shoppers Stop, who shared valuable insights on leadership, business transformation, and the evolving landscape of brands and consumer engagement.
Students were also addressed by Ms. Sneha Parekh, Mentor, NMIMS SoBA, and Dr. Kiran Desai, Director, NMIMS SoBA, who welcomed the new cohort and encouraged them to embrace creativity, innovation, collaboration, and lifelong learning as they prepare for successful careers in the branding and advertising industry.
A key highlight of the programme was the panel discussion titled “The Imagination Economy: Creativity as the New Currency,” featuring Mr. Pramod Sharma, Ms. Monideepa Nandi, and Mr. Sudipto Roy, moderated by Ms. Preeti Oza. The discussion explored the growing importance of creativity, storytelling, innovation, and strategic thinking in today’s rapidly evolving business environment, providing students with valuable industry perspectives.
The programme set the stage for an enriching educational experience, inspiring students to think boldly, challenge conventions, and create meaningful impact through their ideas and work.
As the Class of 2026 embarks on this exciting journey, NMIMS School of Branding & Advertising remains committed to nurturing future-ready professionals equipped with the skills, mindset, and industry exposure required to thrive in the dynamic world of branding and communication.
