Mumbai, November, 2026: SVKM’s Narsee Monjee Institute of Management Studies (NMIMS), Deemed-to-be University, through its Mukesh Patel School of Technology Management & Engineering (MPSTME), hosted Dr. Mats Urde, Distinguished Professor in Brand Strategy and Case-Based Teaching and Learning at NMIMS MPSTME and Associate Professor of Brand Strategy and Management at Lund University, Sweden, for a series of interactive sessions as part of the Corporate Brand Strategy course.
The sessions provided students with an enriching opportunity to explore the evolving dimensions of corporate brand strategy and management through engaging discussions, practical insights, and interactive learning methodologies.
Drawing upon his extensive academic expertise and experience in brand strategy, Dr. Urde encouraged students to actively participate, exchange perspectives, and critically examine key concepts related to corporate branding. His interactive approach facilitated meaningful classroom discussions, enabling students to connect theoretical frameworks with real-world business applications.
The sessions emphasised the importance of strategic brand management, organisational identity, and the role of corporate branding in building sustainable and distinctive organisational value. Students benefited from the opportunity to engage directly with an international academic expert and gain perspectives on contemporary brand management practices.
The academic engagement reflects NMIMS MPSTME’s commitment to strengthening experiential learning, encouraging intellectual exchange, and bringing global academic expertise into the classroom. Such initiatives enrich the learning environment and help students develop the critical thinking and strategic understanding required to navigate the dynamic corporate landscape.
Through interactions with distinguished academicians and industry experts, MPSTME continues to create meaningful learning opportunities that bridge academic knowledge with practical applications and global perspectives.
