Mumbai, August, 2026: SVKM’s Narsee Monjee Institute of Management Studies (NMIMS), Deemed-to-be University, through its Mukesh Patel School of Technology Management & Engineering (MPSTME), recently hosted Dr. Conrad Coelho from University College London (UCL) for an intensive five-day masterclass on “Digital and AI Marketing” for its MBA Tech students.
The masterclass was designed to provide students with a deeper understanding of the rapidly evolving digital marketing ecosystem and the growing role of Artificial Intelligence in shaping marketing strategies, consumer engagement, and business decision-making.
Throughout the five-day programme, students explored a range of emerging AI tools and technologies transforming the digital marketing landscape. The sessions combined conceptual learning with practical insights, enabling participants to understand how AI can be integrated into marketing workflows and applied to address contemporary business challenges.
The masterclass also focused on developing actionable marketing strategies to help students navigate an increasingly technology-driven and dynamic marketplace. Through discussions and practical learning, students gained insights into evolving digital trends, AI-enabled marketing practices, and the skills required to remain agile in a competitive business environment.
The programme reflects MPSTME’s emphasis on providing students with industry-relevant and globally oriented learning opportunities. Exposure to international academic expertise enables students to broaden their perspectives, engage with emerging technologies, and understand global practices shaping their chosen fields.
The immersive learning experience equipped MBA Tech students with valuable knowledge and perspectives to build future-ready marketing capabilities, while strengthening their ability to adapt to the evolving intersection of technology, data, Artificial Intelligence, and business.
Through initiatives such as international masterclasses, expert-led sessions, and experiential learning opportunities, NMIMS MPSTME continues to create an academic environment that encourages students to learn beyond the classroom and prepare for careers in a rapidly changing global economy.
