NMIMS Bengaluru Hosts AURA ’24: A Spectacle of Talent, Innovation and Community Spirit


Bengaluru, February 2024: SVKM’s NMIMS Deemed-To-Be-University Bengaluru campus organised its annual fest AURA ’24. The university left no stone unturned to make the fest a spectacle as preparations commenced from September 2023 onwards when an organising team of 32 members was constituted.

The opening ceremony saw IPS officer Prabhakar Priyadarshini addressing the students and all those in attendance with his valuable insights. Moreover, 12 teams from prestigious colleges across Bengaluru participated in the inter-college event. The participant colleges included Symbiosis, Symbiosis Centre for Management Studies (SCMS), and Christ University to name a few.

Aura ‘24 included 18 exciting events across two days. The themes of the events included Business and finance, Performing Arts, Literary Arts, Innovations and inventions, Informals Gaming and sports. One hundred and fourteen teams participated in these events. All the events were successfully organised by the Hospitality and Management departments at NMIMS Bengaluru.

The event was sponsored by UNIBIC Foods Ltd., Jai Shree Balaji Enterprises, and Shyam Stay. To promote the event on a large scale and to create visibility for the sponsors and participants, the organising team embraced the digital space. Moreover, the team successfully conducted three unique promotional events. At the first event, the official AURA ’24 logo was revealed. For the second event, the team collaborated with Maybelline New York to raise awareness about mental health and wellness among the youth of the country. The third event was a carnival that introduced all the events scheduled for AURA.

AURA ’24 witnessed an energetic audience that displayed excitement and enthusiasm. The organising team worked tirelessly to ensure the successful conduct of the event. The grand fest served as a brilliant opportunity for students and participants to display their talents and exchange knowledge.

Speaking about the success of the event, Dr. Narayani Ramachandran, Director, NMIMS Bengaluru, said, “AURA ’24 was a celebration of talent, innovation, and our community spirit. The success of the inter-college event is evidence of the extraordinary potential that thrives within NMIMS Bengaluru”

 About NMIMS Bengaluru

NMIMS Bengaluru was ranked second in the city-wise category by Fortune India Magazine and was awarded a rating of A+++ by Business India Magazine. Business Today Magazine ranked NMIMS Bengaluru third in the city-wise category, seventh in the south-zone category, and 15th among the private B-schools.